Digital Marketing & Social Networking Service
With 360° digital marketing services, we NPK deliver transformational
growth for our clients. With services ranging from search to content to social
media to website design to mobile advertising, we consult, strategies and
execute to deliver digital excellence.
A social networking service (SNS) is an online vehicle for creating
relationships with other people who share an interest, background, or real
relationship. Social networking service users create a profile with personal
information and photos and form connections with other profiles.
Marketing has seen considerable change in recent years with a significant shift to digital platforms. Digital marketing focuses on online media and the internet using connected devices, such as laptops, mobile phones, tablets, or even the internet of things. Many digital marketing tools have been developed to assist marketers and brands in spreading their messages online.
eMarketer predicts digital ad spending worldwide will reach $441.12 billion in 2022, 58.7% of the total media ad spending. They also expect worldwide eCommerce will reach $5.424 trillion in the same year, 20.4% of total retail sales. Brands need to be part of this. Consumers spend an increasing proportion of their time online and have moved away from traditional media. However, they haven’t abandoned it completely, and brands are frequently now taking an omnichannel approach to their marketing. Digital marketing tools and platforms assist brands to function in the digital world.
As of September 2017, Facebook has over 2 billion monthly active users, Twitter has 320 million and Instagram has well over 700 million. With so many people spending so much time on social, it’s becoming one of the most important channels for brands to leverage. That’s why social media management tools have become the staples of companies both big and small.
While Sprout Social may be behind this massive list of digital marketing tools, we’re also some of the biggest users and brand advocates of the companies noted below.Sprout is a social media management and engagement platform for business that makes it easy for brands to effectively engage with current customers and prospective customers. We believe Sprout’s features and functionalities can speak for themselves – request a demo today!
Nanigans is a multichannel advertising software with an emphasis on Facebook marketing. Its software has access to the Facebook Exchange (FBX) for retargeting and a plethora of other tools that make targeting more efficient. Beyond Facebook remarketing, the platform boasts features focused around Twitter ads and Instagram growth as well. Nanigans is the tool of choice for companies such as Zynga, Wayfair and Rovio.
The Power Editor is Facebook’s own tool for creating and running hyper-specific advertising campaigns. Facebook is constantly improving its ad platform, and the tool frequently releases new targeting and budgeting features for users. For marketers just starting on the paid social front, this is easily one of the best digital marketing tools with no third-party fee to create and manage your advertisements.